ABOUT THE PROJECT
Over the last decade, the growth of the air cargo industry in Singapore has remained stagnant. To maintain Singapore’s position as a leading logistics hub, IDA (Infocomm Development Authority of Singapore) approached our team to provide a perspective on how the IoT (Internet of Things) would help in redesigning the value chain of air cargo industry.
We identified the inefficiencies in the cargo industry and the main challenge – data not being shared. At the end of the project, we proposed an integrated Intelligent Ecosystem, where we will be able to catalyze growth through new business opportunities and collaboration.
User Experience Designer
- Prototyped the air cargo journey with various interactive designs
- Helped in presenting the grand vision by storytelling the cargo journey using the designed prototypes
To understand the current process and imagine the ideal journey, I started with the storyboards. This helped the team to figure out the touch points where technology can be applied to improve productivity and efficiency. For example, if all data can be shared, the warehouse people will be able to know which trucks will be arriving in the next 15 mins and prepare the trolley and space beforehand.