ABOUT THE PROJECT
Toggle is a Video-on-demand service launched by MediaCorp – the largest media company in Singapore. Toggle aims to be a one-stop VOD service that consumers can rely on for video streaming anytime and anywhere. Our team worked with MediaCorp to redesign a seamless watching experience across four digital platforms – Web, Tablet, Mobile and Smart TV.
- Led the UX team to design a seamless experience across various devices and digital touch-points
- Designed the information architecture and task flows that informed the experience design of all platforms
- Crafted the wireframes for Web and Mobile, and guided the junior designer to design for Tablet and Smart TV
With the aim to design a seamless experience among all available platforms, we designed for tablet and web concurrently. The product was designed to bring consistent yet contextually relevant experience to our users.
For example, the feature “What You Left Off” was designed to make sure that the users can continue watching what they were watching earlier when they switch from a device to another.